Flasks, or collecting your breast milk via a pump device. Why do women do it? And especially: why not? For example because of the noise or price of such a device. But also because our society still – especially in the workplace – denies that being a mother is the most important job in the world: “mothering is something you do in your free time.” That point is a matter of cultural awareness. But in any case, the latest pumping devices meet the needs of women even more.
Women breastfeed on average for thirteen weeks. Then they switch to bottle feeding. That is one of the results of research by baby product brand Difrax, conducted by the independent agency Blauw research.
Why do women stop breastfeeding?
According to Difrax, the reason that women already stop breastfeeding after those 13 weeks is presumably their maternity leave ends and they return to work. Why don’t the women from the study want to pump anymore? One third of the pumping mothers with a job indicate that they find it embarrassing to pump at work. But the facilities also fail. 32% of pumping mothers with a job just can’t find a good place at work to pump.
The most important reasons mothers have for pumping
1. to have food for the baby if she is not there herself (39%);
2. to sufficiently stimulate milk production (32%);
3. because she is going back to work and wants to continue breastfeeding (31%).
Flasks: prefer to continue longer
No less than 45% of the women had planned to keep pumping longer than they could do in practice. This amounts to a period of flasks that are approximately one and a half months shorter on average. The intention is to pump on average 5.5 months, the practice is 3.8 months. That while in itself more than half or 53% of the breastfeeding mothers say they find the pumping themselves ideal because the breastfeeding woman has more freedom in this way.
Pump equipment: expensive and noisy
There are cultures in which women can proudly show their being women and mothers to the world. Among other ancient Indian cultures, femininity is seen as the source of all life, and the female cycle and fertility as sacred. But Western women still often isolate themselves from everything that has to do with the feminine: we do menstruate in a snooze, breastfeed, and also express milk. The use of a pump device in practice has proved to be disappointing for many women. Nearly a third or 31% of the pumping women feel excluded from the environment. But the equipment also fails. According to women, pumping machines are mainly expensive (29%) and noisy (24%).
Finally: Difrax introduces the flask of the new generation
The dissatisfaction of women with existing breastfeeding equipment led the manufacturer Difrax to develop a breastfeeding device that does meet the demands and expectations of women. Vivienne van Eijkelenborg, director of Difrax: “We spent three years intensively developing an electric flask. We have put together a team of medical experts in the development of the BtoB stock. For example, lactation experts, pediatricians, maternity assistants and obstetricians worked together to turn the stock into a properly working product. I am extremely proud of the result. The butt is quieter and unobtrusive because the shell is worn under the bra and will actually give women the opportunity to breastfeed longer. “